Return on Investment - Focus on Value
Consider: the strategy most companies focus on is increasing profit. We at GPa believe that attention to the real value provided to your customer's customer, and using that as the "anchor" will have a positive impact on your company culture as well as your bottom line. Focusing on your customer's customer gives one a distinctive competitive advantage- provides the greatest return for customers, stakeholders, employees, and the community at large.
Many companies focus on revenue, obviously. After a certain point in their evolution, successful companies are able to focus on revenue merely as a metric for success. But to truly transition from “successful” to “significant” requires a paradigm shift – such as focusing on the value provided to your customer's customer.